Work for Yourself at 50+


About The Program

We’re working for a future where entrepreneurship is a path to economic security for older adults.

Our economy has changed. For many, entrepreneurship after age 50 is a necessity — a way to generate income when traditional job opportunities are scarce and the value of retirement savings has declined. Older adults with limited income can benefit from the new “gig economy,” but it’s not easy to find trustworthy information.

In 2014, AARP Foundation and The Hartford came together to address this critical gap in the small business and entrepreneurship ecosystem. The result was Work for Yourself@50+, a comprehensive initiative that offers older adults the resources and expertise to determine whether entrepreneurship is right for them, find step-by-step information on how to start a business, and generate additional income.

Since the program launched in 2016, over 30 Work for Yourself@50+ partners across 40 urban and rural communities have provided practical guidance, coaching and peer support to more than 8,000 older entrepreneurs.


Together We've Supported:

  • 8,000+ Older Adults
  • 72% Women
  • 46% People of Color


What We’ve Heard

“In keeping doors open, I continue to learn and grow – about the job market and about myself. This program is truly wonderful and very unique. I understand it's the only one of its kind in the country for self-employment and women 50+.”

Program Participant in Bay Area, CA

“It was helpful to hear stories of people my own age. My view of self-employment has been enhanced.”

Program Participant in Harlem, NY

“I’m entrepreneurial and I’ve always been that way. I did not know where to look for something like Work for Yourself at 50+ and now I’m starting my own business!”

Program Participant in Hartford, CT

Our Partners

The Work for Yourself at 50+ program would not be possible without the support of the following partners.
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Browse our other partners: SEE THE MAP

Additional Resources


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